"Good writing for the web is about creating communications in which people can find what they need, understand what they find and act appropriately [...] Plain language is part of UCD."Ginny Redish
usability engineering
"Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity."Jakob Nielsen
user experience design
"What makes people passionate, pure and simple, is great experiences. If they have great experiences with your product and with your service, they're going to be passionate about your brand [...]"Jesse James Garrett
